Commercial photography for the Abu Dhabi HSBC Golf Championship
Just before Christmas, Karan was asked to shoot the promotional images for the HSBC-sponsored Abu Dhabi Golf Championships. It was a whirlwind job: Karan flew to Dubai on the Friday, shot on location at the Abu Dhabi golf course on the Sunday, spent part of Monday in a Dubai studio and was home doing post-production work late on Monday. The job was finished on Christmas Eve.
The tournament, which finished a few days ago on 29th January, is one of the biggest events on the PGA European Tour. This year’s event was won by Englishman Robert Rock, who held off giants of the game including Rory McIlroy and Tiger Woods.
The brief given to Karan from Tristan, the Creative Director at JWT Dubai was “the giants are coming” and so the notion of giants formed the heart of this commercial brief. Each shot for the campaign needed a Gulliver’s Travels feel, to signal the arrival of golfing’s greatest. The images demonstrate gigantic versions of players and their kit with spectators and families looking up in awe as the sport’s finest gather to compete.
The campaign needed to not only encourage golf fans to come to the tournament but also had to appeal to families and couples who could have a nice day out on the golf course.
“I really enjoyed this job,” said Karan. “It was a joy to work with Tristan and Joseph at JWT, and all credit goes to Hikmat, the production manager from Magnet Photo Productions, who did a wonderful job of pulling everything together in such a short period of time.”
Agency: JWT Dubai
Creative Director: Tristan Fitzgerald
Art Director: Joseph Alipio
Retouching: Sinisa Savic
Production Manager : Hikmat Ghandour (Magnet Photo Productions)
Commercial photography for the Abu Dhabi HSBC Golf Championship is a post from Karan Kapoor’s blog. His main website is here.