Friends Life commercial shoot

August 24 2011
Friends Life commercial shoot

When Friends Life insurance company launched, they commissioned Karan to shoot for this multi-media campaign. The brand was to be launched with five images and accompanying videos.

The shoot used five different locations, as you can see in the images and videos in this blog post: a beach, mountain, dirt road, dance studio and football pitch and the setting was beautiful Cape Town. Karan recalls a fun and challenging shoot which resulted in great images.

"The Friends Life insurance shoot was exciting," he says, "because it had a video element to it as well as stills. We had bad luck with the weather and there was a small child crying on the beach throughout the shoot, but we got there in the end!

It was great to work with Richard and John, the Creative Director and Art Director. All in all, this project was a very enjoyable one to be part of."

As mentioned, this project involved creating video as well as stills. The video clips are at the end of this blog post; do take a look.

CLIENT: Friends Life

AGENCSY: CST the Gate

CREATIVE DIRECTOR: Richard Hayter

ART DIRECTOR: John Taylor

Friends Life commercial shoot - Karan Kapoor