September 13, 2012
Karan Kapoor shoot stills and video for Royal Caribbean “Barbie Experience”
Karan recently spend time on board the “Allure of the Seas” – the world’s largest cruise liner – to shoot both video and stills for his latest commission from client Royal Caribbean. For the “Barbie Premium Experience”, the Royal Caribbean cruise liner brand will be going pink, as you can see from Karan’s shots here. The “Barbie Premium Experience” will launch in January 2013, and Karan’s shots and video will be used to promote the experience. (Read more after the images.)
This isn’t the first time Karan has shot for Royal Caribbean: he also worked on this big-budget advertising campaign for the cruise brand, with his images transforming NYC’s Times Square shuttle into a cruise ship holiday experience during February 2012.
For this job, Royal Caribbean wanted video footage and stills photography to promote their “Barbie Experience”, aimed at girls aged 4-11. “It was a crazy shoot,” says Karan, “and I had to shoot the stills and video at the same time. With lots of child actors and models involved in the shoot, it was very busy as you can imagine. Each shot had to be replicated three times to include a little girl from each of the three ethnicities which Royal Caribbean wanted represented. It was pretty crazy!”
The shoot was held on the Allure of the Seas (the biggest cruise ship in the world) as it set sail from Miami and around the Western Caribbean. “I didn’t get to see any of the sights,” says Karan. “In fact, on a ship of that size, you don’t even necessarily see the ocean! The cruise ship is so huge, and we spent all of our time inside.”
And here’s the video which Karan shot as part of this job
This was a direct job which didn’t involve an agency. “It was nice to work with this client again,” Karan says.
Look out for a future blog post on the shoot he did for Dreamworks.
Client: Royal Caribbean
Photographer: Karan Kapoor
Production: Jenn Kim/ Anderson Hopkins
Marketing Manager: Addy Lubin
Retouching Stills: Siniisa Savic
Video Edit: Mat Sunderland / Sunipa Pictures
March 19, 2012
Royal Caribbean Cruises video project
Although he is best-known as a successful commercial and editorial photographer, Karan has a keen interest in video and its use in multi-media projects. He was recently commissioned by Royal Caribbean Cruises, the high-end cruise company. As part of a big-budget advertising and awareness campaign, the Times Square shuttle in New York City was transformed into a cruise vacation experience throughout February 2012.
Karan’s input into project had two parts: video work, involving shooting interviews with passengers and staff of Royal Caribbean Cruises and and filming seacapes, and photographic work using seascapes and shots of the ship itself. The videos and images were then used to turn subway carriages into replicas of the cruise ship, as part of the innovative promotional project.
“I’ve done video work in the past,” said Karan. “These days I believe that all photographers should be able to do both, as most commercial jobs demand at least one short bit of video to go on the internet or alongside a banner ad. This was a bit of an unusual commission, though, as I was originally only asked to do the video but then ended up taking the photographs, too.”
Karan describes one particular high point of the shoot: “We needed to get aerial shots of the bay in Haiti,” he said. “In order to get the shot, the Art Director and I ended up on a parasail, which was great fun but a bit terrifying. We got the shot we needed, though!”
These images show snapshots of the resulting installation.
Photographer: Karan Kapoor
Client: Royal Caribbean
Agency: J Walter Thompson
Art Director: Carlos Fernandez
Art Buyer: Sara Clark
August 24, 2011
Friends Life commercial shoot
When Friends Life insurance company launched, they commissioned Karan to shoot for this multi-media campaign. The brand was to be launched with five images and accompanying videos.
The shoot used five different locations, as you can see in the images and videos in this blog post: a beach, mountain, dirt road, dance studio and football pitch and the setting was beautiful Cape Town. Karan recalls a fun and challenging shoot which resulted in great images.
“The Friends Life insurance shoot was exciting,” he says, “because it had a video element to it as well as stills. We had bad luck with the weather and there was a small child crying on the beach throughout the shoot, but we got there in the end!
“It was great to work with Richard and John, the Creative Director and Art Director. All in all, this project was a very enjoyable one to be part of.”
As mentioned, this project involved creating video as well as stills. The video clips are at the end of this blog post; do take a look.
CLIENT: Friends Life
AGENCSY: CST the Gate
CREATIVE DIRECTOR: Richard Hayter
ART DIRECTOR: John Taylor
June 27, 2011
Still motion animation project, Karan Kapoor and the LPA
This clip shows part of a project Karan did with the London Photographic Association (LPA). Using motion animation, the treatment gave Karan’s images a 3-dimensional appearance.
“I was approached by the LPA and asked to supply an image to do a test for a still motion project,” Karan explains. “It’s really interesting to see what happens when you put a bit of motion to a still. I really enjoyed being part of the process.
“The development of video thing is interesting and another aspect of photography for us to learn about, understand and experiment with. I think it could become a bigger part of the industry – just consider all the filmatic billboards in tube stations.”
‘Still Motion Process’ was developed by Peter Remmers. It is a creative process whereby a still image can be turned into a motion sequence incorporating sound and text. The result can be subtle or dynamic.
Peter Remmers is represented by LPA Productions.